Commonwealth Bank: “Anthem”, Agency: Goodby Silverstein and Partners, Director: Michael Bay Major Questions: Why would you draw attention to the fact that an American company is doing your advertising? What is the message to consumers? Why should consumers care about this message? I think the ad pretty much sucks. The “marketing team’s” response basically acknowledges [...]

Facebook recently disclosed it’s plans to monetise the company’s rapidly growing user base (around 30 million active users). Less than four years old, Facebook is worth around $15 billion (given the 1.6% share Microsoft bought for $240 million). How it works: Users can then sign up as “fans” of that brand and engage with it [...]

Advertisement: Anglican Church The Anglican Church has begun to get creative in its battle to attract new members to its congregation. This advertisement is just one of many executions of the same campaign which are displayed on small billboards at the front of Anglican churches. All the advertisements use controversy or a play on words [...]

It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of ‘me-too’ products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, [...]

Synopsis: young male protagonist is made up of many tiny people who run his body. While out and about, protagonist (and the small people within him) sees a Big Mac advertisement and the ‘tiny people’ send a message via the brain down to the heart and mouth. The heart (and the tiny people pumping it) [...]

I just saw a nice internet advertisement for Whitepages. It was a little bit interactive, and communicated the message superbly. So here it is: (hover over the images for a commentary)

The energy drink market is one beverage segment Coca-Cola is yet to dominate. This year however Coke will again try to capture the hearts and minds of a new group of consumers with the launch of Mother. Coke will reportedly spend over $10 million dollars marketing Mother as an all-natural energy drink to young men [...]

Best ad of the week …This ad takes the generic Australia Post brand and brings it to life. The advertisement is understated and humorous which appeals to me. It communicates effectively that Australia Post is trustworthy and dependable; exactly what I want in a postal service. In my opinion, it has great production and music. [...]

Subway’s now old “New” advertisement has tortured many viewers as they tried to watch Seven’s coverage of the Australian Open. The advertisement stars two people painting a sign which reads “New” and yet can’t think of the word in order to describe something fresh to have for lunch. The other actor (some American actor whom [...]