Are you afraid of new ideas? Ah! I am. » Subway http://centophobia.com/blog This is my blog about politics, power, advertising, media and everything else. Sun, 29 Jan 2012 07:01:15 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Subway “New” advertisement tortures Australian Open viewers http://centophobia.com/blog/2007/01/24/subway-new-tortures-australian-open-viewers/ http://centophobia.com/blog/2007/01/24/subway-new-tortures-australian-open-viewers/#comments Wed, 24 Jan 2007 04:57:27 +0000 Centophobia http://centophobia.com/blog/2007/01/24/subway-new-tortures-australian-open-viewers/ Subway’s now old “New” advertisement has tortured many viewers as they tried to watch Seven’s coverage of the Australian Open.

The advertisement stars two people painting a sign which reads “New” and yet can’t think of the word in order to describe something fresh to have for lunch. The other actor (some American actor whom I don’t know the name of, nor care) shouts “New the word is new…”. By this time many viewers have changed the channel or hit the mute button and thus have no idea what the advertisement is actually about.

Let me think…

Get a NEW ad…

Get a NEW campaign… not one advertisement played over and over and over until everyone who ever considered buying your damn product no longer wants to…

Get a NEW Australian personality to star in your ads… someone that we actually know and care about…

Get a NEW media buyer… who realises fast food isn’t a low-involvement product, and in order to convince consumers to buy it you need advertisements which are fresh, new and emotive.

Get a NEW agency… perhaps one that is located in Australia and can tailor your advertising to the opinions and ideas of the local market… and one that doesn’t rely on repeating the word ‘new’ eighteen times in order to communicate that the product is in fact new…

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