Commonwealth Bank: “Anthem”, Agency: Goodby Silverstein and Partners, Director: Michael Bay Major Questions: Why would you draw attention to the fact that an American company is doing your advertising? What is the message to consumers? Why should consumers care about this message? I think the ad pretty much sucks. The “marketing team’s” response basically acknowledges [...]

Facebook recently disclosed it’s plans to monetise the company’s rapidly growing user base (around 30 million active users). Less than four years old, Facebook is worth around $15 billion (given the 1.6% share Microsoft bought for $240 million). How it works: Users can then sign up as “fans” of that brand and engage with it [...]

The documentary was called “Vote for me!” and was part of SBS’s week examining democracy, which they have called “Why Democracy?”. And what did we see in this documentary? (If you watched the show, please comment; I hate talking to myself!) We saw Chinese children exploiting the weaknesses of the other candidates. We saw them [...]

I haven’t blogged for over four weeks! I just don’t feel like I have anything to say at the moment. It is interesting how for the first six-months of this year I was really interested and willing to give some of my time to write on this blog, and then I just stopped. It is [...]

It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of ‘me-too’ products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, [...]

Joe Hockey was on Sunday this morning. He talked about Kevin Rudd and his regular appearance on Sunrise as well as the ‘outrageous’ amount of money the Labor Party will spend between now and the election in November. Joe tried to suggest that Rudd’s appearances on Sunrise are no longer appropriate because he is the [...]

Today the Sydney Morning Herald: Good Weekend magazine reports – Meal or Medicine? Source: SMH: Good Weekend – Melissa Sweet, “Meal or Medicine?”, 17 Mar 2007 “Eating fish could prevent heart disease. Then again, it might not. It depends on who you listen to. With the media and marketplace awash with claims and counterclaims about [...]

The energy drink market is one beverage segment Coca-Cola is yet to dominate. This year however Coke will again try to capture the hearts and minds of a new group of consumers with the launch of Mother. Coke will reportedly spend over $10 million dollars marketing Mother as an all-natural energy drink to young men [...]

Best ad of the week …This ad takes the generic Australia Post brand and brings it to life. The advertisement is understated and humorous which appeals to me. It communicates effectively that Australia Post is trustworthy and dependable; exactly what I want in a postal service. In my opinion, it has great production and music. [...]

Subway’s now old “New” advertisement has tortured many viewers as they tried to watch Seven’s coverage of the Australian Open. The advertisement stars two people painting a sign which reads “New” and yet can’t think of the word in order to describe something fresh to have for lunch. The other actor (some American actor whom [...]

I am a little frustrated with business core units at the moment. In order to get my degree I need to do eight subjects from diverse business areas like economics, accounting, business ethics, management, international business and quantitative analysis. This is a total of one year being used to study subjects - which apart from a [...]

Did you know that companies are ‘monitoring’ blogs and messageboards to determine people’s opinions about brands and advertising campaigns? Computers are used to “peruse” millions of blogs and messageboards and measure the amount of “chatter” or “buzz” present in the “blogosphere“. Natural Language Processing is used to analyse the language used in posts, to estimate [...]