Commonwealth Bank: “Anthem”, Agency: Goodby Silverstein and Partners, Director: Michael Bay Major Questions: Why would you draw attention to the fact that an American company is doing your advertising? What is the message to consumers? Why should consumers care about this message? I think the ad pretty much sucks. The “marketing team’s” response basically acknowledges [...]

Facebook recently disclosed it’s plans to monetise the company’s rapidly growing user base (around 30 million active users). Less than four years old, Facebook is worth around $15 billion (given the 1.6% share Microsoft bought for $240 million). How it works: Users can then sign up as “fans” of that brand and engage with it [...]

The documentary was called “Vote for me!” and was part of SBS’s week examining democracy, which they have called “Why Democracy?”. And what did we see in this documentary? (If you watched the show, please comment; I hate talking to myself!) We saw Chinese children exploiting the weaknesses of the other candidates. We saw them [...]

I haven’t blogged for over four weeks! I just don’t feel like I have anything to say at the moment. It is interesting how for the first six-months of this year I was really interested and willing to give some of my time to write on this blog, and then I just stopped. It is [...]