Imagine this: Sometime in future, everyone on the planet decides to live in a virtual world [think Second Life]. However, they don’t access that world via a computer screen and keyboard.

Commonwealth Bank: “Anthem”, Agency: Goodby Silverstein and Partners, Director: Michael Bay Major Questions: Why would you draw attention to the fact that an American company is doing your advertising? What is the message to consumers? Why should consumers care about this message? I think the ad pretty much sucks. The “marketing team’s” response basically acknowledges [...]

The Reserve Bank of Australia has lifted interest rates to an 11-year high of 6.75 per cent. My question is: if the economy is going so well and both parties are suggesting that they are experts at managing the economy and keeping interest rates low, why are they both making huge election promises? Answer: it [...]

I wanted to share some of the videos I’ve been watching on youTube this week.

I haven’t blogged for over four weeks! I just don’t feel like I have anything to say at the moment. It is interesting how for the first six-months of this year I was really interested and willing to give some of my time to write on this blog, and then I just stopped. It is [...]

Clip of the Week:

It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of ‘me-too’ products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, [...]

[Audio clip: view full post to listen] The Hicks case has finally been resolved and everyone is a winner! “It was a good result for Hicks because he finally has a date for release and a chance to be close to his family, although he will not earn a cent from selling his story to [...]

What he did… “… Hicks acknowledged that he trained with Al Qaeda in Afghanistan and fought with its forces against US allies in Afghanistan in late 2001 for two hours and then sold his gun to raise cab fare and tried to flee to Pakistan.” (ABC article) + “Hicks admitted he had trained with al-Qaeda, [...]

SMH: Tribal Mind reports: They were breaking records and faces at the World Swimming Championships last night, but most Australian viewers didn’t want to know. Channel Nine’s devotion to the water was able to earn it only 23.3 per cent of the prime time audience, putting Nine in an unprecedented third place behind Ten on [...]

Centophobia’s Song of the moment:

Today the Sydney Morning Herald: Good Weekend magazine reports – Meal or Medicine? Source: SMH: Good Weekend – Melissa Sweet, “Meal or Medicine?”, 17 Mar 2007 “Eating fish could prevent heart disease. Then again, it might not. It depends on who you listen to. With the media and marketplace awash with claims and counterclaims about [...]