Imagine this: Sometime in future, everyone on the planet decides to live in a virtual world [think Second Life]. However, they don’t access that world via a computer screen and keyboard.

Commonwealth Bank: “Anthem”, Agency: Goodby Silverstein and Partners, Director: Michael Bay Major Questions: Why would you draw attention to the fact that an American company is doing your advertising? What is the message to consumers? Why should consumers care about this message? I think the ad pretty much sucks. The “marketing team’s” response basically acknowledges [...]

The Reserve Bank of Australia has lifted interest rates to an 11-year high of 6.75 per cent. My question is: if the economy is going so well and both parties are suggesting that they are experts at managing the economy and keeping interest rates low, why are they both making huge election promises? Answer: it [...]

I wanted to share some of the videos I’ve been watching on youTube this week.