I haven’t blogged for over four weeks! I just don’t feel like I have anything to say at the moment. It is interesting how for the first six-months of this year I was really interested and willing to give some of my time to write on this blog, and then I just stopped. It is [...]

Clip of the Week:

It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of ‘me-too’ products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, [...]

[audio:everyonesawinner.mp3] The Hicks case has finally been resolved and everyone is a winner! “It was a good result for Hicks because he finally has a date for release and a chance to be close to his family, although he will not earn a cent from selling his story to the media. “The plea deal bans [...]